"What's wrong with 'GOBified'?" GOB asked. "It's a GOBtacular word."

Shortly before coming to Fandom, GOB wrote a couple books. The first was Magic for Morons: The Secrets of Illusion Revealed for Schmucks Like You, which sold one copy. His follow up book, The Book of GOB: Definitions for Your Life, featured "GOBified" definitions of common words with his name added to the beginning. He felt it was GOBtreme.

It was actually a GOBful failure.